Internet Copywriting 101: Use Your Description Tags
Posted on June 22, 2011 | Tags: copywriting, internet marketing, online pr
If you invested all your time to climb to Mt Everest, surely you’d get to the top and take some pictures. Well, getting your pages to rank on page one of the search results takes work, so go the extra mile and make sure your description tag tells the searcher your page has what he needs.
This morning reading Ben Hunt’s excellent post and video on the importance of description tags in getting better click thru rates, I realized I’d already incorporated the point of his post into what I do myself. To me, it was common sense. But my background includes using copy to attract attention. I loved how Ben professionally covered the subject when it comes to attracting more visitors to your site. See his post here.
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