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	<title>Martha Conway</title>
	<link>http://marthamconway.com</link>
	<description>Tips on Public Relations, Promotion and Personal Branding</description>
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		<title>How to Talk to the Publics In Your Niche</title>
		<description><![CDATA[By understanding the old PR term of &#8220;publics&#8221; you&#8217;ll be able to better identify the various groups within your niche and hone your marketing better. One caveat to remember is that niching is not for everyone. But everyone has &#8220;publics.&#8221; More on that later in the article. In Public Relations, there’s an old concept called [...]]]></description>
		<link>http://marthamconway.com/niches-and-publics/</link>
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		<title>Steve Jobs: Leadership vs Marketing</title>
		<description><![CDATA[Steve Jobs: “It’s Not the Consumer’s Job to Know What They Want” In a brilliant post about Steve Jobs and the US Government, NY Times blogger Matt Bai points out the difference between true leadership and it’s antithesis: relying on focus groups and polls instead of taking risks. In other words, while Mr. Jobs tried [...]]]></description>
		<link>http://marthamconway.com/steve-jobs-leadership-vs-marketing/</link>
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		<title>Differentiate! Know Yourself. Know Your Customer.</title>
		<description><![CDATA[Do you know your prospect or customer well enough to capture his attention? Do you know enough about your message to know what to say? Differentiating is just as much about you as it is about your customer. You actually need to know yourself (your products/services) as well as you know your customer. Why? You [...]]]></description>
		<link>http://marthamconway.com/differentiate/</link>
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		<title>Tips On How to Use Groupon to Grow Your Clientele</title>
		<description><![CDATA[The online coupon model, aka Groupon, Living Social and competitors, has created an enormous opportunity for local business. While my experience is that this model can be a tremendous boon to business, this is true only if the response is well managed. I read recently of a restaurant that sold a tremendous number of Groupons, [...]]]></description>
		<link>http://marthamconway.com/tips-for-local-business-owners-know-how-to-utilize-groupon/</link>
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		<title>Internet Copywriting 101: Use Your Description Tags</title>
		<description><![CDATA[If you invested all your time to climb to Mt Everest, surely you&#8217;d get to the top and take some pictures. Well, getting your pages to rank on page one of the search results takes work, so go the extra mile and make sure your description tag tells the searcher your page has what he [...]]]></description>
		<link>http://marthamconway.com/internet-copywriting-101-use-your-description-tags/</link>
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		<title>Doug Casey on The Future of Corporate Media and Small Business</title>
		<description><![CDATA[Big broadcast TV is disappearing too, for the same reasons we've been discussing. When some kid with a webcam in Egypt, Libya, or even Belarus, can produce a live documentary that's more riveting and costs nothing compared to professional TV news coverage, you know that the business model of major news networks is on its way out. ]]></description>
		<link>http://marthamconway.com/the-future-of-corporate-media-and-small-business-according-to-doug-casey/</link>
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		<title>Candor is the &#8220;New PR&#8221;</title>
		<description><![CDATA[Aaaaaah. The refreshingly sweet sound of candor. In today&#8217;s transparent, upload-to-You-Tube-in-Minutes World, candor will be your Best PR. Take Lady Gaga&#8217;s admission to using marijuana when she writes. She could have avoided Anderson Cooper&#8217;s question about drugs in her recent 60 Minutes interview. She could have lied. She didn&#8217;t. She admitted what she did, while at [...]]]></description>
		<link>http://marthamconway.com/using-un-pr-in-a-transparent-world/</link>
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		<title>Lady Gaga, Groupon and Organic PR</title>
		<description><![CDATA[Organic PR is a term I coined to describe &#8220;parlaying your defining positive elements into a strength position. It&#8217;s identifying the elements intrinsic to your business or, in the case of an artist or professional, intrinsic to who you are &#8212; that resonates with others.&#8221; Stated another way, Organic PR is: What the people you [...]]]></description>
		<link>http://marthamconway.com/how-lady-gaga-groupon-and-other-successes-use-organic-pr-to-stay-ahead/</link>
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		<title>PR Lessons From Rap Artist 50 Cent</title>
		<description><![CDATA[This article by Robert Greene &#8212; who spent time with rap artist 50 Cent, helping him to write his book &#8212; conveys the coveted keys to success in gaining public support for any product, service or idea. As 50 Cent so clearly demonstrates in this article, these secrets get harder to implement the more successful [...]]]></description>
		<link>http://marthamconway.com/rap-artist-50-cent/</link>
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		<title>The Importance of Differentation</title>
		<description><![CDATA[No two dentists are the same. No two marketing approaches are the same. No two shoe brands are the same. No two individuals within the same profession will deliver the same service. The ability to tell one from the other is the key to successful communicating. When you’re communicating about yourself to a marketplace, your [...]]]></description>
		<link>http://marthamconway.com/the-importance-of-differentation/</link>
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