The Seven Traits of an Expert
Posted on January 22, 2009 | Tags: Commentary
Having worked with over five hundred experts, authors, CEOs and opinion leaders from all industries, I’ve observed they share some fundamental traits. You’ll find these traits summarized below. Read more
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Top 5 Reasons to Switch to WordPress
Posted on January 7, 2009 | Tags: online pr, online public relations
First time website owners or those looking to upgrade their older site won’t go wrong using the WordPress platform. Here’s the Top Reasons to Use WordPress. I’ve avoided the use of tech-speak, so for those tekkies, pardon our avoidance of terminology.
1.The search engines will recognize your site much faster. With other platforms, it can take a while for a new site to be found by Google, Yahoo or MSN. Not so with WordPress. Right out of the box, your site is friendlier to search engines. That means your prospective customers will find you much faster.
2. You can change and update content easily. In the old days, you had your tech person put up your site and considered it done. That doesn’t work today. You need to constantly add fresh content to keep up with the game and WordPress is so user friendly that you can do it yourself. Our clients get a one-on-one orientation tutorial with Trevor, our wordpress wizard. From that point on, adding or deleting content from their site is as easy as using a word processor.
3. Free Training and Support. Unlike the static website platforms that require “html” knowledge, if you want to become independent of any technical help to maintain your site, there’s all the free help you can get online. You can find documentation and online forums where you can post just about any question and get help. Most of my clients don’t have the time for this, so we offer ongoing maintenance support and/or tutorial with Trevor, our wordpress wizard.
4. The design capabilities are unlimited. If you have a static html site right now, we can switch it over to the more search engine friendly WordPress format and keep your same design. The only difference is you’ll have the ability to update it more easily and your site will play better with the search engines. No matter what you want your site to look like, it can be done in WordPress.
5. It’s versatile. Websites have come of age with regard to their ability to influence your offline business. 75% of people now say a company’s website influences their buying decisions. Video, audio, written word, pictures …. all of these convey the message and image needed to influence your prospects. With WordPress, all of these mediums are possible.
Limited Offer ‘Till Jan 31. Right now Online Offline PR is offering a custom designed WordPress site that’s got all of the search engine ready gadgets and tracking gizmos already loaded on it for $1197. That’s like buying a laptop with Microsoft Office pre-loaded. It also includes a walk-you-through- the-site tutorial over the phone with Trevor and the guidance of a twenty-year veteran PR (that’s me). Contact me before January 31st if you’re interested.
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Is Your Website Killing Your Sales?
Posted on January 6, 2009 | Tags: pr, public relations
Using PR tools like positioning and being real to your intended customer is part of ensuring all that effort and money spent to drive traffic isn’t wasted on a site that’s turning away would-be customers.
Per actual survey 75% of web users are making judgments about your organization’s credibility based on your website alone. This is so much easier to see in a brick and mortar business. A furniture store that has inventory set out randomly with no predesigned flow for you to walk and no intended ambiance won’t convey credibility, even if the quality of their furniture compares with Ethan Allen. Today’s website now have the same demanded of them.
The excellent book Web Design for ROI tells much more of the story.
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